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Responsibility Matters

Product fail? It’s on us.

How we continue to take responsibility for our products after you’ve purchased them

Our Swedish retail stores

Cashless since 2021

Calling for bolder steps at COP28

Progress report from the road to net zero

November 2023

Why skip Black Friday

If we are going to have sales anyway?

How to spot and stop greenwashing

as a consumer

A product failed our quality check.

What happens now?

Why choosing quality gear makes a difference

The benefits go beyond what you can see and feel.

The PFAS in your waterproof jacket

And why the outdoor industry is struggling to quit them

Navigating the social side

of sustainability

Making outdoor gear not only impacts the environment.

People too.

The dangers of systematic discounting

Why taking a stance against systematic discounting is important

Washing off the green

Why we no longer call ourselves nor our products sustainable

Ensuring fair treatment
in our factories

How do we make sure that labor and human rights are applied in our factories?

Maximizing product lifetime to
reduce environmental impact

How can we minimize the product’s total overall impact?

Ethical sourcing of down

How can we ensure that the down we use in our gear is ethically sourced

The road to recycled and renewable materials

How do we reduce the environmental footprint of the material that goes into our products?